Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.

Boosted X Moana is an initiative that is dedicated to the work of Pasifika creatives.

This year’s opportunity for match funding has now officially closed. If you missed out this round, keep an eye on boosted.org.nz and our social media channels for future funding opportunities and upcoming regional initiatives.