Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Tali Enjalas Jenkinson makes music under the name Vallé. The rapper spent the first few months of his life in Port Moresby, Papua New Guinea and moved to Aoteoaroa New Zealand with his father for life-saving medical treatment when he was just eight months old. Vallé is now based in Ōtautahi Christchurch.

Crowdfunding is not about you. It’s about the community around what you do. Your crowd. And there’s a difference between your audience and your crowd. Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. They’re with you for your career.

A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.