Nailing your pitch

Your pitch tells your crowd why they need to get involved.

In your campaign pitch, your givers will find information that describes what your project is, who is behind it, how it affects them, why it’s important, and why they should back you.
Many of the people who donate to your campaign will be friends and whānau, but some you may not know personally – so make sure you introduce yourself and your team and offer a summary that compels these people to get behind your work.
Your campaign pitch builds on your ask, which is what you bulk out when you develop your content plan. This all sets you up for your month of crowdfunding.

Okay, but how do you write a good pitch? 

Keep it light, keep it tight. Aim for a length of 350 words and avoid wafflin’ on.
Here’s a simple template that may help you structure it out:

Overview

•  Start with a paragraph that summarises your project and crowdfunding intention.
• This is the first things that people see when they come to your page, this means it should say everything people need to know, if they weren't to read on any further.

Who is behind the project

• Briefly introduce yourself and your team.
• Talk about your creative practice.
• Tell they story of your team, and why you are the best crew to do this project!

Your project

• Go into more depth on the project itself.
• What you’re doing and why you are doing it.
• If it's a film, a theatre show, or a book, do explain the plot but remember people are more likely to connect with the story of your team than a synopsis.

The funding

• What you are raising money for – transparency builds trust.
• If you have a list, it’s helpful to break it down into bullet points.
• Think about breaking down the total target into smaller chucks, so that people donating $5, $50, and $500 can visualise how their contribution can make an impact.

The impact

• Why this work needs to be seen, heard or experienced.
• Why your community should back you.

All good things take time.

It's best to revisit your description, edit it and get another set of eyes on it before you call it done. 

And of course, we're here to help. We’ll check it out and give your description the final green light before your campaign goes live for funding.